Arguably the pinnacle of CS2 gaming, BLAST has announced that it has agreed a brand-new global partnership with the popular esports betting company GG.Bet.
The partnership will see GG.Bet feature across the BLAST Premier scene, to bring fans “even closer to the Counter-Striker action.”
Planned activations include the likes of talent predictions a BLAST.tv Pick’Ems production and the integration of live betting odds across a broad range of BLAST Premier broadcasts.
The deal will see the two companies team up to produce exclusive content, incorporating GG.Bet branding both physically and digitally across the entire BLAST Premier tournament series.
There will also be numerous social media giveaways and promotions for fans to participate in too.
It is certainly an exciting announcement for the legions of fans of the BLAST Premier across the world with enhanced CS2 betting and other exciting experiences now expected to be the norm.
Second Big Partnership for BLAST Premier in Days
This new deal with GG.Bet is the second big deal that BLAST Premier have announced.
Last week BLAST Premier partnered with TradeIt.gg, by all accounts an incredibly similar deal to that struck with GG.Bet in that TradeIt.gg – a skin trading site – will be integrated across BLAST Premier broadcasts and social media, as well as hosting several community events.
Part of that will be TradeIt.gg hosting CS2 Skin Giveaways while watching BLAST Premier action via live stream.
The deal with GG.Bet Esports will focus more on the esports betting side of things, however, especially with GG.Bet being the long-term partner of teams such as Team Vitality and the Ukrainian organisation Natus Vincere (NAVI).
“Commitment and passion towards Counter-Strike”
Commenting on the freshly announced partnership, the SVP of Commercial Relations at BLAST, Alexander Lewin, remarked:
“We are delighted to welcome on board GG.Bet as a global partner for 2024,
“The brand is deeply rooted in the Counter-Strike community, having active partnerships with our member teams NAVI and Team Vitality,
“This partnership is further testament to their commitment and passion towards Counter-Striker – we look forward to building a collaboration that rewards and engages fans.”
A release from the GG.Bet press office was equally optimistic about how the partnership would enhance fans’ experience, stating:
“The GG.Bet team is delighted to kick 2024 off by announcing a partnership with BLAST Premier,
“Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level,
“Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.”
With the BLAST Premier set to reach 154 territories, in 28 languages, with thousands of fans set to attend events scheduled in cities such as London and Copenhagen in 2024, it promises to be one exciting year for CS2 betting enthusiasts and fans alike.
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