UK retailer Game does edgelord Valentine’s ad ‘joking’ about domestic violence, immediately withdraws it

The UK retailer Game is still holding on, the last significant specialist games shop left standing in the country’s high streets. Game also sells online and, as every brand does these days, has a variety of social media accounts that hop onto whatever the day’s big topic is, and link the firm’s wares in somehow.

Today is Valentine’s Day, and so Game had an ad ready to go. Unfortunately it’s one of those that makes you wonder how anyone thought this was a good idea. The now-deleted tweet (spotted by Eurogamer) said “Love your phone as much as your console? Show it you care and upgrade here” followed by a link to the store and the hashtag ValentinesDay. The problem wasn’t this text, but the accompanying image showing four iPhones, three busted up and one in pristine condition, with the caption “Shhhhh baby. I ain’t gonna treat you like the others.”