A screenshot from Lethal Company of a dog-like creature eating a player.

Lethal Company is a viral hit in no small part thanks to all the intense shouting

Work for the Company, die for the Company. Rinse, repeat. Lethal Company is a game all about collecting scrap metal and trying not to die on the job. Sound fun? Sure it does, you just have to watch the gajillion clips on TikTok and other social media platforms to know that it’s the best set-up for co-op shenanigans this year.

Lethal Company is one of those surprise hit games that’s taken streaming and social media by storm. There’s been practically no escaping the slew of clips across my feeds over past weeks, which reminds me of similar moments in gaming when Among Us or Phasmophobia took over Twitch. You’ll find key similarities between those games and Lethal Company, not the least bit how often they all invoke their players to scream and shout—the key ingredient to some sort of viral success?



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