100 Thieves enters the keyboard equipment space, acquiring the manufacturer known as Higround.
Lifestyle brand and esports organization 100 Thieves announced today the acquisition of Higround—a company known for its “graphic gaming keyboards.” It’s the first acquisition for 100 Thieves as the organization ventures into the PC equipment business. Keyboards, in particular, have become a fashion statement of sorts in the gaming world of late. Some recognized 100T as the gold standard of esports apparel, so it only made sense.
The Los Angeles-based keyboard manufacturer fits into the 100T vision, emphasizing high-quality designs and a sleek appearance. 100 Thieves and Higround already announced an exclusive drop that promises to fly off the shelf rather quickly.
100 Thieves Acquires Higround
We’re excited to announce that we’ve joined the @100Thieves family! Grateful to be able to continue to build Higround with the support of a brand that shares our vision.
Kicking this new jounery off with a 100 Thieves x Higround capsule. Details soon.#100T #LookBetterUpHere pic.twitter.com/V4C3IK2oYg
— Higround™ (@higround) October 13, 2021
Higround took to Twitter with its announcement, stating its excitement to work alongside a titan in esports.
“We’re excited to announce that we’ve joined the @100Thieves family! Grateful to be able to continue to build Higround with the support of a brand that shares our vision.”
Welcome @Higround to 100 Thieves!
Higround is a lifestyle brand whose unique keyboards sit at the intersection of peripherals, collectibles, and gaming culture. Higround is our first-ever acquisition & we’re excited to help them build for years to come.#100T #LookBetterUpHere pic.twitter.com/c7KOlWVCXH
— 100 Thieves (@100Thieves) October 13, 2021
The organization welcomed Higround to the family with a tweet of its own.
“Higround is a lifestyle brand whose unique keyboards sit at the intersection of peripherals, collectibles, and gaming culture. Higround is our first-ever acquisition & we’re excited to help them build for years to come.”
100T x Higround Limited Capsule Launch
100 Thieves x @Higround
10.15.21. 12 PM PT.https://t.co/GaeEl0pyr7To celebrate Higround joining 100 Thieves, we’re releasing a limited run capsule that features the Geostone keyboard, jellybag, and hoodie available this Friday. pic.twitter.com/IANJLhul09
— 100 Thieves (@100Thieves) October 13, 2021
Higround’s first collaboration with 100 Thieves, dubbed the capsule launch. Due to release on October 15, the drop includes a geographic-style 100T keyboard, a jelly bag, and a hoodie. It’s unclear how much stock will be available, but 100T-branded items don’t usually last long.
Hear from @Nadeshot and Higround’s Co-Founder & CEO @rust1n on the journey leading up to the acquisition and what this means for both 100 Thieves and @Higround. #100T #LookBetterUpHere pic.twitter.com/kx0elyDe9r
— 100 Thieves (@100Thieves) October 13, 2021
Hopeful buyers can acquire the first-ever 100 Thieves x Higround release at 12 PM PST / 3 PM EST this Friday. It’ll be interesting to see what other plans the two parties have for the future. One thing is for sure. This is just one step for 100 Thieves in their quest for esports apparel and equipment dominance.
Featured Image: 100 Thieves
