Famous fashion brand, Gucci, is partnering with FACFaceitEIT to work together on projects related to community growth & self-development of epsorts players.
FACEIT is an esports platform founded in London in 2012, hosted leagues for games such as Counter-Strike, League of Legends, Dota 2 and more.
This is not the first time Gucci involving in esports, the fashion brand has been active in the industry such as collaborating with Fnatic on custom watch and partnership with 100 Thieves on clothing industry.
Gucci is also not the only fashion brand venturing into esports related investment. Brands like Armani and LV also have been doing similar investment for the past 2 years.