As if it didn’t dominate the AI market already, Nvidia is gearing up to go after the custom AI chip market

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AI on a chip.

Just in case you weren’t already aware, AI is big business. Nvidia dominates the red hot AI market, with the company now valued at over 1.7 trillion dollars, making it the world’s 6th largest company by market cap, and it’s on track to overtake Amazon and Alphabet (Google) sooner rather than later. It’s mostly achieved this on the back of soaring demand for its AI processors.

But while its H100 and A100 families of mega processors generate the big bucks, there’s an emerging demand for custom AI processing. According to a report from Reuters, Nvidia is putting together a new business unit focused on custom solutions, allowing customers access to its growing portfolio of intellectual property.

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