helldivers 2

Helldivers 2 sales curve is ‘rare and amazing,’ says gobsmacked industry analyst: ‘I feel like Steve Irwin sighting a rare bird’

We all know by now that Helldivers 2 is really good and really popular, but Circana industry analyst Mat Piscatella says the game’s sales success in its first few weeks of launch is almost unprecedented—and he’s pretty excited about it. 

“Feel like Steve Irwin sighting a rare bird or something,” Piscatella said in a recent tweet thread. “Rare and amazing, in an Australian accent even.”

(Image credit: Mat Piscatella)

The thrill is driven by what Piscatella said is “an honest-to-goodness inverse decay curve,” which he explained is a phenomenon that occurs when a game flips the usual course of sales, which go hardest at release and then tail off at varying rates.



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