BLAST Premier has announced a multi-event agreement with SteelSeries, a Danish hardware firm that will host a number of CS:GO-related activations during BLAST events.
SteelSeries will host activations during the BLAST Fall Showdown in October and the BLAST Fall Finals in November as a result of this. Fan interaction efforts, freebies, and a special place at the Finals venue are among the activations.
In 2019, BLAST and SteelSeries collaborated for the first time at the BLAST Pro Series Copenhagen. Both organisations collaborated at the Bounty Hunt online Dota 2 event last year.
“It’s a really exciting time for BLAST Premier with the commencement of our Fall Season and the coming return of fans and arena events ahead of November’s Fall Final in Copenhagen,” said Oliver Clarke, Head of Brand Partnerships at BLAST.
“We’re ecstatic to welcome back such a reputable global brand as SteelSeries, and we have some exciting ideas for the collaboration over the next few months.”
This collaboration adds to what has already been a hectic year for BLAST. Throughout 2021, the company has recruited a number of new partners, including Bondly and Coinbase, as well as launching its inaugural APEX Legends event, BLAST Titans.
“As the original esports brand, we want to inspire via our innovation and creativity, through our products, and alongside our partners,” said Tony Trubridge, Global Esports Director at SteelSeries. BLAST Premier and SteelSeries have numerous synergies, and the Fall 2021 season is the ideal time to collaborate.”