The United Kingdom is the largest video game market in Europe, so it is interesting to see console market share over the last six months in 2023. Sony’s PlayStation 5 console is currently the most popular system, currently owning a whopping 51% of the console market share here. Nintendo’s Switch family of systems currently has a market share of 25%, and Xbox with its Series X|S consoles has 23%. With Black Friday drawing near, with the promise of deep discounts, it will be interesting to see whether these statistics will switch things up over here in the UK.
“The global market growth on consoles is driven by PlayStation 5, which has grown exponentially over 2022. This is because PS5 was largely missing from store shelves due to severe stock shortages last year (although the US market appeared to fare better than others). PS5 is delivering record-breaking numbers right now, but that is partially due to pent up demand caused by a lack of availability in 2022.”
“The success of the Switch is impressive, but the growth is mostly localised in Japan and other export territories. In the US, Switch sales have dropped 21% this year, while sales have slipped 7% across Europe.”
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