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Ubisoft seems to be under quite some pressure at the moment as the company announced today that it has now canceled three more unannounced games and had to delay the ill-fated Skull and Bones, yet again. Now we have heard from the company that both Mario + Rabbids: Sparks of Hope and Just Dance 2023 have underperformed and they haven’t lived up to expectation sales-wise. Sparks of Hope received a substantial price drop here in the UK, just before the all-important Christmas shopping period.
“We are clearly disappointed by our recent performance. We are facing contrasted market dynamics as the industry continues to shift towards mega-brands and everlasting live games, in the context of worsening economic conditions affecting consumer spending.”
“Despite excellent ratings and players’ reception as well as an ambitious marketing plan, we were surprised by Mario + Rabbids® Sparks of Hope underperformance in the final weeks of 2022 and early January. Just Dance 2023 underperformed as well.”
Yves Guillemot, Co-Founder and Chief Executive Officer.
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