E3 was always been a highlight of the summer with the sheer number of high profile video games announced and the introduction of new hardware. The Entertainment Software Association has confirmed this afternoon that the trade show is now officially dead and there’s no plans to bring it back to life. Reedpop, tried and failed to regenerate the annual event in Los Angeles, and that seems to have been the final nail in the coffin, besides gaming companies doing their own online presentations as well as the introduction of The Summer Game Fest. Here’s what Stanley Pierre-Louis, president and CEO of the ESA, said:
“We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion. We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
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