Kit and Krysta have started their own video game consultancy service

In the world of video game development, creators often face numerous practical, budgetary, and marketing challenges. While many might believe that developers resolve these issues themselves, there exists an industry of experts dedicated to tackling these problems on their behalf. Kit Ellis and Krysta Yang, formerly of Nintendo, are two such experts who have ventured into video game consulting. Known for their YouTube series “Nintendo Minute,” they were deeply embedded within Nintendo’s senior team. They’ve now launched “Never A Minute Consulting,” their own video game consulting agency.

Video game consultancy is a specialized field that addresses various aspects of game development. Consultants help studios in areas such as branding, marketing strategy, media interaction, and even team building. Large corporate developers also benefit from an external perspective and avoid common pitfalls. Kit and Krysta stress the importance of three key elements in marketing: defining a game’s core message, understanding the timeline for development and marketing, and establishing both short-term and long-term goals. They emphasize the need to communicate what makes a game unique and interesting, as well as the importance of marketing strategy.

The duo’s experience spans both indie developers and corporate giants, giving them a unique perspective on how to market games effectively. Their consultancy offers a combination of long-term industry experience and practical, hands-on knowledge. What sets them apart is their dedication to staying a small, intimate consultancy, ensuring that every client gets their personal attention. They provide a holistic approach to game marketing, backed by their extensive industry knowledge.

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