Author: Radina Koutsafti
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Team Vitality and adidas join forces to launch semi-pro team
[ad_1] French esports organisation Team Vitality has teamed up with global sportswear brand adidas for the League of Legends Open Tour 2022. As part of the deal, Team Vitality will launch a semi-pro team called Yellow Stripes that will compete in the tournament and benefit from both companies’ performance infrastructure. Moreover, adidas will provide a…
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LEC collaborates with pop rock band Against the Current
[ad_1] The League of Legends European Championship (LEC) has announced a collaboration with American pop rock band Against the Current. As a result, the band has released its latest single ‘Wildfire’ in collaboration with two of the LEC’s casters, Andrew ‘Vedius’ Day and Daniel ‘Drakos’. Image credit: Against the Current RELATED: The convergence of music…
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OR Esports names Zebronics as peripherals partner
[ad_1] Indian BGMI team OR Esports has announced a partnership with gaming peripherals company Zebronics. As part of the deal, Zebronics will become OR Esports’ official peripherals partner. Moreover, the team’s players will exclusively wear and promote the peripherals company’s products. Image credit: OR Esports RELATED: 100 Thieves acquires peripherals brand Higround Both entities will…
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Riot Games names Polish Esports League as VRC operator
[ad_1] The Polish Esports League has announced a three-year partnership with game developer Riot Games. As part of the three-year deal, the Polish Esports League will become the operator of Riot Games’ new VALORANT Regional Circuit (VRC) which was announced earlier this month. Image credit: Polish Esports League RELATED: Riot Games announces VCT EMEA plans,…
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Gameplan partners with NECC to expand esports education
[ad_1] Learn2Esport, the creators of esports and education management platform Gameplan, has announced a partnership with the National Esports Collegiate Conference (NECC). As part of the deal, both entities will aim to provide both formal and informal learning opportunities around esports to NECC member schools through Gameplan. Image credit: Gameplan / NECC RELATED: Gameplan unveils…
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OverActive Media’s performance venue approved by City of Toronto
[ad_1] OverActive Media, the parent company of Toronto Ultra, Toronto Defiant, and MAD Lions, has secured lease terms approval from Toronto City Council for its new esports venue. OverActive Media first announced plans to build the esports and entertainment venue in February. Image credit: OverActive Media Group RELATED: OverActive Media reports $5.5m CAD revenue for…
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Heroic secures data partnership with Cavea
[ad_1] Danish esports organisation Heroic has announced a partnership with audience analytics firm Cavea. As a result of the partnership, Cavea will use its AI-driven platform to provide an analysis of Heroic’s social media platforms. This is expected to make it easier to portray information to partners. Image credit: Heroic RELATED: Heroic partners with fishing…
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Edge Gaming raises $10m in seed funding round
[ad_1] Israel-based startup Edge Gaming has raised $10m (~£7.55m) during its round of seed funding. The seed funding was led by mobile gaming company Playtika and includes participation by existing investors, Stardom Ventures and AnD Ventures. Image credit: Edge Gaming RELATED: Edge Gaming raises $2 million for training academy According to the release, the funds…
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Nicecactus launches FIFA22 tournaments with McDonald’s
[ad_1] Gaming tournament and training platform Nicecactus has announced a partnership with McDonald’s to deliver a series of FIFA22 tournaments. As part of the deal, the two entities will organise seven qualifiers for the eSports Cup presented by McDonald’s in six countries: Saudi Arabia, UAE, Qatar, Bahrain, Oman and Kuwait. Image credit: Nicecactus RELATED: Nicecactus partners…
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XSET appoints Steve Birkhold as Chief Merchandise and Licensing Officer
[ad_1] North American esports organisation XSET has announced the appointment of fashion veteran Steve Birkhold as its Chief Merchandise and Licensing Officer. Through his new role, Birkhold will bring his expertise and skills to XSET’s fashion division. In addition to his executive role at XSET, Birkhold will also serve on XSET’s advisory board, contributing to…