Author: Radina Koutsafti
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ESL Gaming unveils ‘sonic identity’ and new anthem
[ad_1] Esports tournament organiser ESL Gaming has announced a partnership with music agency MassiveMusic to create a ‘sonic identity’ for ESL. As part of the ESL sonic identity suite of assets, the two entities have created a two-minute-long brand anthem; a short form three-second sonic logo; and a one-second sound stamp. Image credit: ESL Gaming…
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BIG refreshes partnership with Volvic
[ad_1] German esports organisation Berlin International Gaming (BIG) has extended its partnership with mineral water brand Volvic. The two entities have now renewed the partnership for a second time and plan to expand its existing projects based around BIG’s League of Legends, Trackmania and StarCraft teams. Image credit: BIG RELATED: BIG extends Backforce partnership until…
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Echo Esports announces Secretlab as official chair partner
[ad_1] German esports organisation Echo Esports has named gaming chair manufacturer Secretlab as its official chair partner. As part of the deal, the organisation’s players will be supported by Secretlab 2022 Series chairs for the upcoming World of Warcraft ‘Sepulcher of the First Ones’ Race to World First event. Image credit: Echo Esports RELATED: Secretlab…
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ZOWIE named official monitor partner of ESL Pro League Season 15
[ad_1] ZOWIE, the esports division of technology and electronics corporation BenQ, has been named as the official monitor partner for the ESL Pro League Season 15 (EPL S15). As part of the deal, all competing players will use ZOWIE’s 240Hz XL2456K monitors during the CS:GO series. (ESI Illustration) Image credit: ESL Gaming RELATED: ZOWIE named…
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LDN UTD unveils Alienware as official display partner
[ad_1] UK-based esports organisation LDN UTD has named computer hardware company Alienware as its official PC and gaming display partner for 2022. As part of the deal, Alienware’s products will be on full display in LDN UTD’s Centre Of Excellence gaming community venue. Image credit: LDN UTD RELATED: Recast partners with Viperio, LDN UTD, Team…
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Enthusiast Gaming and Hut 8 sign multi-year partnership
[ad_1] Media, gaming and esports company Enthusiast Gaming has announced a strategic partnership with digital asset mining company Hut 8. As part of the multi-year deal, Hut 8 will become a sponsor for its first-person shooter game EV.IO and esports organisation Luminosity Gaming. Image credit: Enthusiast Gaming RELATED: Nicole Musicco joins Enthusiast Gaming’s Board of…
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The Willingness to Wager: Breaking down 2022 esports betting trends with Abios
[ad_1] This article first appeared in The Esports Journal Edition 10 The growth levels of esports betting have somewhat stabilised after a pandemic-induced spike. Nevertheless, more sportsbooks have realised the potential of esports and picked it up as part of their offering, which has led to a higher demand for better products. In the past,…
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IESF World Esports Championships announces $500,000 prize pool
[ad_1] The International Esports Federation (IESF) has announced a total prize pool of $500,000 (~£373,000) for the 14th edition of its flagship tournament the World Esports Championships Finals. The World Esport Championships prize pool has substantially increased in just one year, as it stood at $55,000 (~£41,000) in 2021. Image credit: International Esports Federation (IESF)…
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NACE Starleague names AMD as official GPU partner
[ad_1] Collegiate esports league NACE Starleague has named semiconductor company AMD as its official GPU partner for the upcoming season. The season-long partnership will also include all NACE Starleague participating programmes, plus activations within the America East and West Coast conferences. Image credit: NACE Starleague / AMD RELATED: Velocity Gaming partners with AMD According to…
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FURIA teams up with Streamcoi
[ad_1] Brazilian esports organisation FURIA has announced a partnership with stream management platform Streamcoi. As part of the deal, the two entities will work together to manage FURIA’s creators, including professional players and streamers, which has reportedly increased after the organisation partnered with Twitch earlier this year. Image credit: FURIA/Streamcoi RELATED: Betway strengthens presence in…