SPORTOMINAL

Author: Ivan Šimić

  • Team Spirit relocates to Belgrade, Serbia

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    Ivan Šimić
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    [ad_1] Russian esports organisation Team Spirit has announced that it will open a new office in Belgrade, Serbia following Russia’s ongoing invasion of Ukraine. Through an official statement made by Team Spirit, the organisation noted that will ‘abandon plans to expand the infrastructure in Moscow’. (ESI Illustration) Image credit: Team Spirit / Dimitrije Milenković RELATED:…

  • Sony Xperia named PUBG MOBILE esports partner

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    Ivan Šimić
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    [ad_1] Game developer PUBG Corporation and multinational conglomerate Sony have signed a partnership that will see PUBG MOBILE esports events in 2022 use Sony’s Xperia line of smartphones. The mobile phones will be supplied to players and teams, with Sony’s Xperia brand becoming the official smartphone partner for PUBG MOBILE Esports’ global tournaments. Image credit:…

  • Immortals renews SoCal Toyota partnership to include Wild Rift roster

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    Ivan Šimić
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    [ad_1] North American esports organisation Immortals has extended its partnership with the Southern California and San Diego Toyota Dealers Association.  Toyota’s brand will continue to receive logo placement on Immortals’ LCS jerseys. Moreover, additional Toyota branding will be featured on the organisation’s Wild Rift jerseys. Image credit: Immortals / Toyota RELATED: Immortals renews SoCal Toyota…

  • Aggero secures $2m in seed funding

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    Ivan Šimić
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    [ad_1] Aggero, a UK-based company that uses machine learning and analytics to help streamers monetise content better, has secured $2m (£1.5m) in seed funding. The round was led by LAUNCHub Ventures, with GapMinder, SCM Advisors, Klaas Kersting and Phil Mohr also investing in the company.  (ESI Illustration) Image credit: Aggero RELATED: Misfits Gaming Group partners…

  • BAYZ partners with Ignite Tournaments

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    Ivan Šimić
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    [ad_1] NFT gaming guild BAYZ has announced a partnership with Ignite Tournaments, a play-to-earn tournament infrastructure company. The partnership, which will initially focus on Brazil, sees both parties work together on creating competitive strategies and tournaments going forward.  Image credit: Ignite Tournaments / BAYZ RELATED: Ignite Tournaments raises $10m for mobile play-to-earn esports platform According…

  • G2 Esports reportedly sues Bondly over NFT deal

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    Ivan Šimić
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    [ad_1] European esports organisation G2 Esports reportedly filed a lawsuit on March 16th claiming that NFT solutions provider Bondly misled its leadership and missed deliverable deadlines.  The lawsuit, which was first reported by the Washington Post, was filed to the Los Angeles County Superior Court. G2 is claiming damages of over $5.25m (~£3.96m).  G2 Esports…

  • Fnatic bolsters leadership team with four new hires

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    Ivan Šimić
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    [ad_1] European esports organisation Fnatic has looked to strengthen its leadership team by appointing four new personnel.  The organisation announced that Craig Edmondson (ex-Premier League) and Nicola Packer (formerly of Dyson) will take over as CCO and General Counsel, respectively. Moreover, Joshua Brill has been named Head of Marketing, with Laura Ashworth-Cape joining the organisation as its…

  • Interview: Breaking down Razer’s partnership strategy

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    Ivan Šimić
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    [ad_1] Razer’s iconic green snake is probably one of the most synonymous logos with esports and gaming. The company started sponsoring esports teams and events more than two decades ago, and has been doing it ever since. Three weeks on from Razer’s latest partnership with Team Envy, Esports Insider spoke to Flo Gutierrez, Razer’s Global…

  • Branding your way into esports

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    Ivan Šimić
    in

    [ad_1] Picture this: you own and operate a brand that is not remotely connected to esports or gaming, like a jeans brand, a bank, or a brand that produces beef jerky. You understand the appeal of esports and would like to connect to gamers in a way that is meaningful to them, but you simply…

  • InterTalent announces esports talent agency XU Esports

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    Ivan Šimić
    in

    [ad_1] UK-based entertainment talent agency InterTalent has announced a new business venture, esports talent agency XU Esports. The new agency is a full-service agency that will look to provide representation for esports and gaming talent.  Image credit: InterTalent / XU Esports RELATED: SPORTFIVE teams up with Bad Moon Talent According to a release, the newly-founded…