Author: Ivan Šimić
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Misfits Gaming Group partners with Sportfive
[ad_1] Multi-regional esports company Misfits Gaming Group has announced a partnership with sports marketing agency SPORTFIVE. SPORTFIVE will serve as the exclusive global commercial sales agency for Misfits and will support the commercial development of the company’s esports teams and content initiatives. Image credit: SPORTFIVE / Misfits Gaming Group RELATED: SPORTFIVE joins forces with Fnatic…
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Astralis acquires majority stake in PIXEL.TV
[ad_1] Danish esports organisation Astralis has acquired a majority stake in regional production house and broadcaster PIXEL.TV According to the release, the acquisition is expected to enhance the digital production capabilities of Astralis, while still producing PIXEL.TV content. Image credit: Astralis / Pixel.tv RELATED: Astralis secures facility-focused deal with 3 Astralis also noted that PIXEL.TV’s goal…
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Leonard Edwards is new VP and head of partnerships for Evil Geniuses
[ad_1] Former New York Islanders executive Leonard Edwards has been appointed Vice President and Head of Global Partnerships for North American esports organisation Evil Geniuses. Edwards will oversee Evil Geniuses’ sales initiatives, new partnerships, sponsorships and commercial sales. As Vice President, he will also work on the company’s general strategy, (ESI Illustration) Image credit: Evil…
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Prime Gaming announced as VCT EMEA partner
[ad_1] Amazon service Prime Gaming has reached an agreement with developer Riot Games to become a partner of the VALORANT Champions Tour EMEA for the 2022 season. As a result of the deal, Prime Gaming will be integrated into VCT EMEA’s post-match highlights, as well as gain a number of advertising slots throughout the year. …
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Immortals secures crypto deal with Bitstamp
[ad_1] North American esports organisation Immortals has secured a three-year partnership with cryptocurrency exchange Bitstamp. Bitstamp will become the organisation’s official cryptocurrency exchange, as well as a ‘Founding Partner’. The two companies will collaborate on a series of activations, including the creation of a new content creator team. Image credit: Immortals / Bitstamp RELATED: Guild…
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BLAST Premier extends Shikenso Analytics partnership
[ad_1] CS:GO esports series BLAST Premier has renewed its partnership with German software startup Shikenso Analytics. As a result, Shikenso will continue to provide BLAST Premier with sponsorship metrics and analysis for its 2022 season. Image credit: BLAST Premier / Shikenso Analytics RELATED: Shikenso Analytics teams up with Promod Esports BLAST Premier and Shikenso first…
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Commonwealth Games includes Esports for the first time
[ad_1] The Global Esports Federation (GEF) and the Commonwealth Games Federation (CGF) have announced that the upcoming 2022 Commonwealth Games will feature a pilot esports competition. The Commonwealth Esports Championships will take place at the International Convention Centre in Birmingham in August 2022. This is the first time esports will appear at the Commonwealth Games.…
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Interactive Gaming Group partners with Quincy Crew
[ad_1] Entertainment and media technology company Interactive Gaming Group (IGG) has signed a partnership with North American Dota 2 organisation Quincy Crew. The partnership aims to provide new sponsorship opportunities for Quincy Crew and allow the organisation to reach new markets. Image credit: Interactive Gaming Group / Quincy Crew RELATED: Epic Esports Events and Winline…
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FaZe Clan announces NFL collaboration ahead of Super Bowl
[ad_1] North American esports and gaming company FaZe Clan has collaborated with the National Football League (NFL) ahead of the upcoming Super Bowl. The two companies will host a series of content activations, such as a flag-football game between FaZe Clan members and NFL talent. Additionally, FaZe Clan and the NFL will create co-branded content.…
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Immortals and Bitstamp announce crypto partnership
[ad_1] North American esports organisation Immortals has secured a three-year partnership with cryptocurrency exchange Bitstamp. Bitstamp will become the organisation’s Official Cryptocurrency Exchange, as well as a ‘Founding Partner ‘. The two companies will collaborate on a series of activations, including the creation of a new content creator team. Image credit: Immortals / Bitstamp RELATED:…