Author: Tom Daniels

  • Key takeaways from ESI Digital Winter 2021

    Key takeaways from ESI Digital Winter 2021

    [ad_1] Yesterday, Esports Insider concluded its final event of the year as over 170 virtual attendees opened their laptops to take part in ESI Digital Winter. With topics ranging from fan engagement to esports ecosystems, experts from across the industry collated to discuss some of the sector’s major talking points.  For those who were unable…

  • ESE Entertainment acquires technology firm GameAddik

    ESE Entertainment acquires technology firm GameAddik

    [ad_1] Esports technology company ESE Entertainment has entered into a share purchase agreement to acquire Canadian technology firm GameAddik. According to the release, the acquisition will look to increase ESE’s revenue and profitability, as well as strengthen its technology stack.  Image credit: ESE RELATED: ESE Entertainment acquires European esports media firm Frenzy ESE will purchase…

  • VIDEO: Is fashion the future of esports partnerships?

    VIDEO: Is fashion the future of esports partnerships?

    [ad_1] We’ve seen a multitude of key players from the fashion world — such as Gucci, Ralph Lauren, ASOS, and Adidas — cross into the esports realm. However, what’s impressive is the way these brands have used bespoke and unique marketing activations to enter into the sector. Both non-endemic and endemic fashion brands have found…

  • Esports Insider announces updated agenda and return of ESI Hall of Fame for ESI Digital Winter 2021

    Esports Insider announces updated agenda and return of ESI Hall of Fame for ESI Digital Winter 2021

    [ad_1] Taking place online on December 1st and 2nd, ESI Digital Winter is the sixth edition of ESI’s successful Digital Events programme. The conference allows attendees from around the globe to network, explore, educate and be educated in the esports space regardless of travel restrictions. Following on from ESI Digital Summer, ESI Digital Winter promises…

  • Jesse Lingard discusses JLINGZ esports and Boost Gaming partnership

    Jesse Lingard discusses JLINGZ esports and Boost Gaming partnership

    [ad_1] Online digital gaming shop Boost Gaming has announced a partnership with JLINGZ esports, the UK-based esports organisation owned by professional footballer Jesse Lingard.  As a result of the partnership, both entities will collaborate on a range of initiatives over the next 12 months. This includes interviews, videos, giveaways, and social media content. Image credit:…

  • Saudi tech group MBUZZ details partnership with BK ROG

    Saudi tech group MBUZZ details partnership with BK ROG

    [ad_1] Saudi tech group MBUZZ has provided details about the partnership recently announced between its affiliate MBUZZ SPORT and French esports organisation BK ROG. According to the release, both entities will collaborate to deliver a wide range of esports programmes for 2022 and beyond in the MENA region and internationally. Some of the activations mentioned…

  • ONE Esports secures Franklin Templeton partnership

    ONE Esports secures Franklin Templeton partnership

    [ad_1] ONE Esports, the esports venture of sports media company ONE Championship, has announced a partnership with global investment management organisation Franklin Templeton. According to the release, the aim of the partnership is to introduce Franklin Templeton’s brand and build its awareness within the esports community. Image credit: One Esports RELATED: ONE Esports partners with…

  • Esports viewership breakdown with Esports Charts: October 2021

    Esports viewership breakdown with Esports Charts: October 2021

    [ad_1] Every month ESI, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. October saw the conclusion of Dota 2’s The International, as well as the commencement of the League of Legends World Championship and CS:GO’s PGL…

  • Tribe Gaming announces Ford partnership 

    Tribe Gaming announces Ford partnership 

    [ad_1] North American esports organisation Tribe Gaming has announced a partnership with automobile manufacturer Ford. According to the release, the collaboration will see Tribe Gaming produce a range of content featuring Ford vehicles. This includes an episodic series featuring the organisation’s content creators. Image credit: Tribe Gaming RELATED: Tribe Gaming announces MOVE Network partnership Ford’s…

  • Esports Movers and Shakers: October 2021

    Esports Movers and Shakers: October 2021

    [ad_1] Each month, ESI compiles the period’s most significant esports movers and shakers. October’s round-up features personnel changes from the likes of Team Vitality, Riot Games, Fnatic, CLG and Complexity Gaming, among others.  Here are the key esports movers and shakers from October 2021. To read more about a story below, click the link in…