SPORTOMINAL

Author: Tom Daniels

  • Ninjas in Pyjamas collaborates with A Good Company to launch recycled water bottle 

    Ninjas in Pyjamas collaborates with A Good Company to launch recycled water bottle 

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    Tom Daniels
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    [ad_1] European esports organisation Ninjas in Pyjamas (NIP) has collaborated with Swedish lifestyle brand A Good Company to launch a recycled water bottle. According to the release, the partnership marks the beginning of a ‘sustainability-focused alliance’ between the two entities.  Image credit: NIP RELATED: Ninjas in Pyjamas and Team Gullit announce TG.NIP A Good Company…

  • Michael Brancato departs Twitch to join Chess.com as VP of Esports

    Michael Brancato departs Twitch to join Chess.com as VP of Esports

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    [ad_1] Michael Brancato, formerly of streaming platform Twitch, has joined Chess.com as its Vice President of Esports.  Prior to joining the online chess platform, Brancato spent over five years at Twitch where he held roles such as Senior Esports Product Manager and League Operations Lead. Under the alias Nintendude, Brancato was also a former competitive…

  • Esports innovation platform Level 256 opens applications for fifth cohort

    Esports innovation platform Level 256 opens applications for fifth cohort

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    [ad_1] Esports innovation platform Level 256 has announced that applications to join the platform’s fifth cohort have officially opened. Image credit: Level 256 RELATED: Esports Insider debuts four esports business-focused content newsletters Similar to Level 256’s previous cohorts, the fifth edition will look to develop the next generation of esports entrepreneurs. Successful applicants will gain…

  • EPOS and BLAST Premier announce two-year renewal

    EPOS and BLAST Premier announce two-year renewal

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    [ad_1] CS:GO esports series BLAST Premier has announced a two-year extension with audio peripherals brand EPOS. As a result of the renewal, both entities will continue the ‘Push to Talk’ podcast series. Moreover, EPOS will receive exposure across BLAST Premier’s seven events in 2022. Image credit: BLAST Premier RELATED: BLAST Premier reveals 2022 plans with…

  • Freaks 4U Gaming expands data partnership with Shikenso Analytics 

    Freaks 4U Gaming expands data partnership with Shikenso Analytics 

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    Tom Daniels
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    [ad_1] Esports tournament organiser Freaks 4U Gaming has expanded its partnership with German IT firm Shikenso Analytics to include the organiser’s new esports ecosystems in 2022. As a result, Shikenso will apply its AI analytics to the Northern League of Legends Championship (NLC), VALORANT Champions Tour (VCT), as well as German and French VALORANT regional…

  • BLAST Premier extends CS.MONEY partnership

    BLAST Premier extends CS.MONEY partnership

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    [ad_1] CS:GO esports series BLAST Premier has extended its partnership with skin trading platform CS.MONEY, taking the collaboration to four years. According to the release, the new partnership will be centred around ‘engaging esports and Counter-Strike fans’ by highlighting skins that are available to trade and purchase online.  Image credit: BLAST Premier RELATED: BLAST Premier…

  • Epic Esports Events renews GRID partnership

    Epic Esports Events renews GRID partnership

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    [ad_1] Data platform GRID Esports has renewed its partnership with tournament organiser Epic Esports Events. The renewal will look to support Epic Esports Events’ tournament ecosystem. This includes providing data products and third party data distribution to media destinations and the regulated betting industry. Image credit: GRID RELATED: GRID Esports named official data partner of…

  • Immortals secures League of Legends naming rights deal with Progressive

    Immortals secures League of Legends naming rights deal with Progressive

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    [ad_1] North American esports organisation Immortals has announced a multi-year League of Legends naming rights deal with American insurance company Progressive. As a result of the agreement, the organisation’s LCS teams will compete as Immortals Progressive.  Image credit: Immortals Progressive RELATED: Immortals partners with SPORTFIVE Immortals Progressive also revealed its new ‘Northern Lights’ themed jerseys.…

  • Fnatic announces L’Oréal Men Expert partnership

    Fnatic announces L’Oréal Men Expert partnership

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    [ad_1] European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert. As a result of the deal, both entities will develop content and product activations centred around the newly created #PrepToPlay tagline. L’Oréal Men Expert’s logo will be featured on the back of Fnatic’s team jerseys. Image credit:…

  • “Esports 2.0”: Discussing ESL Gaming’s mobile esports ambitions

    “Esports 2.0”: Discussing ESL Gaming’s mobile esports ambitions

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    Tom Daniels
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    [ad_1] In 2021, esports expanded. Viewership figures continued to rise, and esports entities diversified across the sector in order to maximise potential. This led to a rise in cryptocurrency partnerships, metaverse conversations and global expansions. However, one topic perhaps most emphasised was mobile esports.  Major esports player ESL Gaming identified this trend and in March…