Author: Victor Frascarelli
-
Garena signs deal with Brazilian retail giant Casas Bahia
[ad_1] Games publisher Garena has signed a sponsorship deal with Brazilian retail giant Casas Bahia covering the rest of the 2022 season of the Brazilian Free Fire League (LBFF). The deal will be officially announced to fans by Garena, Free Fire’s publisher, on April 16th during the finals of the tournament’s current split. Image credit:…
-
ReKTGlobal to acquire Metaverse company Infinite Reality for $470m
[ad_1] Metaverse entertainment and production company Infinite Reality (iR) has reached an agreement to acquire esports conglomerate ReKTGlobal for $470m (~£360m). The merger integrates ReKTGlobal’s esports properties into iR, including its esports team franchises, marketing and partnership services, talent management, and technology products. Image credit: ReKTGlobal RELATED: ReKTGlobal secures data partnership with Shikenso Analytics The…
-
Italian organisation Mkers rebrands for 5th anniversary
[ad_1] Italian esports organisation Mkers has unveiled a new brand identity to coincide with its fifth anniversary. The rebrand includes a new, minimalist logo featuring an M and the organisation’s name, which Mkers says is ‘inspired by the traditional iconography of the gaming world’. Image credit: Mkers RELATED: Mkers announces partnership with My English School…
-
Community Gaming closes $16m Series A round
[ad_1] Esports tournaments platform Community Gaming has closed a $16m (~£12.25m) Series A funding round, led by SoftBank Group. The round was carried out via Softbank’s SB Opportunity Fund and included participation from Animoca Brands, Binance Labs, BITKRAFT Ventures and Griffin Gaming Partners. Image credit: Community Gaming RELATED: Community Gaming partners with Riot Games for VALORANT…
-
LOUD announces Brazilian e-commerce Submarino as sponsor
[ad_1] Brazilian esports organization LOUD announced Submarino, one of the biggest and most traditional companies in Brazilian e-commerce, as its newest sponsor. Besides brand exposure on LOUD’s team jerseys and social media, Submarino will also count on five LOUD influencers to be brand ambassadors, an advertising campaign, and a partnered store on the Submarino marketplace…
-
Riot Games announces in-person finals for first Wild Rift official tournament in Brazil – ARCHIVE
[ad_1] After unveiling its plans for the competitive Wild Rift scene in Brazil, Riot Games announced Thursday that the first tournament, Wild Tour, will be an in-person event to be held on Oct. 8 – 10, in the Riot Games studios in São Paulo. The event will not be open to the public due to…
-
TikTok appoints Nobru as global ambassador
[ad_1] TikTok announced on Thursday that it has appointed Brazilian Free Fire player and esports organization owner Bruno “Nobru” Goes as its first global gaming ambassador. The company has been expanding its presence into esports in general and Brazilian esports in particular. The short-form video app company was a partner of the local Free Fire…