Author: Kerry Waananen
-
EXCLUSIVE: Manny Pacquiao-backed gaming and esports brand Team Pacquiao GG launches
[ad_1] When 42-year-old Manny Pacquiao announced he’d be hanging up his gloves in September in a video on his official Facebook account, the former eight-division champion didn’t mention his pursuit of an entirely different fight. In a press conference just days before, Senator Pacquiao announced that he accepted the nomination of his affiliated party as…
-
EXCLUSIVE: Eredivisie and DreamHack Sports Games team up for ‘sports gaming festival’
[ad_1] Dutch football league Eredivisie and esports operator DreamHack Sports Games (DHSG) have announced a new ‘sports gaming festival’ titled GG DreamHack Sports in Maastricht, the Netherlands. The festival, called GG22 for short, will be hosted by international event space MECC Maastricht and aims to combine sports games, esports, and family-friendly festivities. GG22 is set to debut…
-
Trading in Liquid — Why IMC wants to recruit gamers
[ad_1] (ESI Illustration) Image credit: Team Liquid / IMC Trading From his top floor office in the former Dutch ING Bank headquarters, Steven Biester was strategising, as he often did. The Global Head of Marketing & Communication at IMC Trading was trying to make sense of the company’s latest employee survey results — over 90…
-
Blockchaining esports – Esports Insider
[ad_1] This piece first appeared in Edition 9 of The Esports Journal RELATED: Blocksport: Building the all-in-one NFT platform So symbiotic is the relationship becoming between blockchain and esports that it is now almost a daily staple for a blockchain-related partnership to grace the homepage of Esports Insider, The Esports Journal’s sister site. The blockchain industry…
-
KPN eDivisie announces fifth season with new format, return to TV
[ad_1] Official Netherlands FIFA esports league KPN eDivisie has announced its fifth inaugural season, which will kick off November 9th. Beginning next week, matches will take place every Tuesday at the H20 Esports Campus, north of Amsterdam. According to the release, the league will also be broadcast live on Twitch and Youtube, as well as…
-
Protecting the Crown – Esports Insider
[ad_1] This piece first appeared in Edition 9 of The Esports Journal RELATED: Skyler Johnson on CTRL’s inception, place in esports Like so many of today’s North American esports royalty, Skyler Johnson started the grind by finding heads with his crosshairs in Call of Duty 4. Before there was really such a thing, Johnson was a…
-
A look at StriveCloud’s new custom hub for esports and gaming communities
[ad_1] Famously critical, protective of their passions, and very online — video gaming audiences can be tough to crack into. Growing a community on popular gamer platforms like Twitch, Twitter, Reddit and YouTube can be a daunting task for brands. As a result, activations get outsourced to marketing and social media agencies, each with different…
-
Quests & dragons: The new in-game advertising gold mine — Omnicoach
[ad_1] This piece first appeared in Edition 9 of The Esports Journal RELATED: Omnicoach origins with CTO Levente Nádai Two-thirds of all start-ups fail to deliver a positive return to investors, according to the Harvard Business Review. The esports industry is currently experiencing a gold rush of investors — so new organisations, teams, and school programmes…