Author: Kerry Waananen
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Kappa Bar acquires Meltdown Bars, forms world’s largest esports bar chain
[ad_1] Swedish esports bar and restaurant franchise Kappa Bar has acquired French esports bar chain Meltdown Bars, merging the two businesses into Kappa Meltdown Group. The acquisition, which was completed on March 15th, sees the group become the largest esports-focused bar franchise in the world, with 28 locations across seven countries. Image credit: Kappa Meltdown…
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Andbox rebrands to NYXL, announces NYC esports development plans
[ad_1] New York-based esports organisation Andbox has officially rebranded to NYXL as the company looks to develop New York City (NYC) into ‘the world capital of esports and gaming culture’ with a slew of new announcements. NYXL intends to invest a ‘high-seven figure’ amount into NYC’s gaming community over the next 12 months. It also…
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Interview: JBL x 100 Thieves Headset collaboration
[ad_1] Image credit: JBL Gaming lifestyle and esports brand 100 Thieves and audio technology company JBL have realised their partnership through an unveiling of the limited edition JBL x 100 Thieves Headset. Using the flagship JBL Quantum ONE headset as a canvas, the exclusive product touts the 100 Thieves’ signature geo-print design and branding, dropping…
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Currencies & Complexities: Navigating esports pay-ins-and-outs with Nuvei
[ad_1] This article first appeared in The Esports Journal Edition 10 Esports has settled into its mainstream media headline beat. A spectacular amount of zeros included in tournament prize pools, investments and acquisitions announcements. But behind the clinking of crystal, finance departments are hard at work figuring out how these payments are going to go…
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Animoca Brands and Brinc announce Guild Accelerator Program
[ad_1] Hong Kong-based game software and venture capital company Animoca Brands has announced a partnership with venture capital and accelerator firm Brinc to launch the Guild Accelerator Program. The accelerator programme, which is focused on promoting the growth of play-to-earn (P2E) guild ecosystems, will offer a total of up to $30m (~£22m) in investment capital…
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Polished tokens: Behind the 100 Thieves digital collectible
[ad_1] Image credit: 100 Thieves Through a most cunning experiment, on February 2nd, 100 Thieves weaved its 2021 LCS esports victory story into a display of the business’s innovation. In the LA organisation’s signature parasocial content fashion, 100 Thieves CEO Matthew ‘Nadeshot’ Haag appeared in a video introducing the org’s 1.1 million Twitter followers to…
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Analysing Team Liquid’s MMO moves by acquiring Limit Guild
[ad_1] International esports organisation Team Liquid has announced its acquisition of MMORPG raiding guild Limit Guild. The acquisition rebrands Limit Guild, most famous for its World of Warcraft (WoW) raids, under the Liquid banner, becoming Liquid Guild and installs a new vertical in Team Liquid’s esports rosters — Liquid MMO. The new division will position the…
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Heat Map: Hottest esports business trends of 2021
[ad_1] Image credit: ESI We all thought we’d get to physical events this year. The idea, the hope, helped us hold it together after the break-the-mold-type-year that was 2020. And while the esports industry accepted the novel challenge of approaching last year’s difficulties one-handed — pivoting to online tournaments and events — the sector was…
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Yieldly CEO on NFT esports marketplace with Polygon Studios
[ad_1] On December 13th, decentralised finance suite Yieldly announced an esports-focused NFT marketplace called Yesports.gg, with the help of Polygon Studios. According to the release, the project was awarded a grant from the $100m gaming-centred NFT fund Polygon Studios founded in July. The Yesports.gg marketplace aims to offer ‘a wide range of exclusive content and…
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Ninjas in Pyjamas and Team Gullit announce TG.NIP
[ad_1] Swedish esports organisation Ninjas in Pyjamas (NIP) has joined forces with Dutch independent FIFA academy Team Gullit to launch a new FIFA team called TG.NIP. The creation of the joint team secures both organisations a spot in the FIFA Global Series Masters programme, which consists of 16 pre-selected teams committing to the circuit. The…